What does Mercedes, Visa, GM, and TELUS, have in common?

In 2010 photographer/designer David Jones and I teamed-up to produce stock photography pictures for use in magazine articles, advertisements, websites and brochures.

What Mercedes, Visa, GM, and Telus, have in common is that they have all purchased our pictures. This business venture was so successful that over 100,000 images have been sold in 80 countries around the world.

This portfolio demonstrates that a successful marketing strategy is based on discovering the needs of your target market and meeting those needs better than your competition.

Prior to the first picture being taken, we asked “who is the target market for these pictures?” What needs do they have? And, how will these images be used? We researched the stock photography industry and identified gaps in picture categories. This research enabled us to develop a focused market entry strategy that has proven to be successful.

Canada


 
 

United States


 
 
 
 

Afghanistan


 
 
 
 

Argentina


Armenia


 
 
 
 

Australia


Austria


 

Azerbaidjan


 
 
 
 

Belgium


Bogota


 
 
 
 

Bolivia


 
 
 
 

Bosnia


 
 
 
 

Brazil


 
 
 
 

Brussels


 
 
 
 

Bulgaria


 

Cambodia


 
 
 
 

Chile


 
 
 
 

China


 
 

Columbia


Costa Rica


 
 
 
 

Czech Republic


 
 
 

Denmark


 
 
 
 

Ecuador


 
 
 

Egypt


 
 
 

England


 

Estonia


 
 
 
 

European Union


 

Finland


 

France


Germany


 
 

Greece


 

Hong Kong


 
 
 
 

Hungary


 
 

India


Indonesia


 
 
 
 

Iran


 

Iraq


 
 
 
 

Ireland


Isle of Man


 
 
 
 

Israel


 
 
 

Italy


Japan


 
 
 
 

Kazakhstan


 
 
 
 

Kenya


 
 
 
 

Kingdom of Bahrain


 
 
 
 

Kuwait


 
 
 
 

Libya


 
 
 

Malaysia


 
 
 
 

Mexico


Netherlands


New Zealand


 
 
 
 

Niue


 
 
 
 

Norway


Pakistan


 

Papa New Guinea


 
 
 
 

Peru


 

Philippines


 
 
 
 

Poland


 
 
 

Portugal


 
 
 

Qatar


 
 
 

Republic of Kosovo


 
 
 
 

Republic of Macedonia


 
 
 
 

Republic of San Marino


 
 
 
 

Romania


 

Russia


Samoa


 
 
 
 

Saudi Arabia


 
 

Scandinavia


 
 
 
 

Scotland


 

Serbia


 
 
 

Singapore


Slovakia


 
 
 

South Africa


 
 

South Korea


 
 
 
 

Spain


 
 
 
 

Sri Lanka


 
 
 

Sweden


Switzerland


 
 
 
 

Taiwan


 
 
 
 

Turkey


United Kingdom


 
 
 

United Arab Emirates


 
 
 

Uruguay


 

Venezuela


 
 
 
 

Vietnam


 
 

Zambia